How to Import your Blog into your Facebook Account

 Social Media Marketing  No Responses »
Jul 312010
 

If you keep an outside blog, you can import it to your Facebook account using an RSS feed. By importing an RSS feed, you can easily add notes to your profile without repeating your posts on several Web sites.

Things You’ll Need:

  • Facebook account
  • Computer with Internet access
  • RSS feed from an external Web site

    Import an RSS Feed to Your Notes

  1. Step 1

    Sign in to Facebook’s home page using the email address you registered with.

  2. Step 2

    Follow the “My Notes” link from the navigational menu. If you have already entered notes on your page, then they will load for you to preview or edit.

  3. Step 3

    Select the “Import Blog” or “Edit Import Settings” link in the Notes Setting section. If you are already importing from a blog, the URL will appear here. You can only import from 1 source at a time. Simply “Stop Importing” if you want to change to an RSS feed.

  4. Step 4

    Enter the URL for the RSS feed in the box. Check the box next to the statement that you actually own the content. You cannot import RSS feeds from Web sites that are not your own or that you do not have permission to reproduce.

  5. Step 5

    Click the “Start Importing” button. Facebook will import the content of the RSS feed for you to preview. If everything looks good, then go ahead and hit the “Continue” button. Now your RSS feed is automatically imported into your “Notes” section.

  6. Step 6

    Set your privacy levels to determine who is allowed to view your notes, which now contain your RSS feed.

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 Posted by Jennifer Taylor at 11:08 am

My Mother is on Facebook!

 Social Media Marketing, Uncategorized  1 Response »
Feb 102010
 

Women Over the Age of 55 Are The Largest Growing Group on Facebook…

With over 200 million users Facebook’s popularity is growing most quickly among women older than 55, according to Inside Facebook, which tracks Facebook’s growth.

According to market research, there are now over 1.5 million female users older than 55 on the site – roughly a 550 percent increase over a year ago.  Membership among people younger than 25 grew by less than 20 percent over the same period. The number of men over age 55 also grew dramatically, but women over 55 still outnumber men in this age group by almost two-to-one.

This is contrary to assumptions that many marketers and businesses make – that elderly people are not online and that elderly women are not involved in social media.

Why is this so important?

•senior women age 50 and older control a net worth of $19 trillion

•senior women own more than three-fourths of the nation’s financial wealth

•women control 85% of all brand purchases

A discussion with people 55 and older currently using Facebook asked why they were on Facebook. While “connecting with other people” was a response repeated over and over, this group ranging from 50 to 83-years-old seems to be enjoying all that Facebook has to offer.

My mom is 69 and joined Facebook around two years ago. I really think she’d be lost without it! She uses Facebook to keep connected with me, on the other side of the country, AND my sister, on the other side of her neighbourhood!  We post pictures of her grandchildren and she gets to feel a part of our lives in a way that a telephone call doesn’t always manage to accomplish.

Reasons people 55 and older gave for being on Facebook and why they like it:

•To stay in touch with family all over the place

•Keep in touch with children

•To reconnect with people from high school and college

•To stay young

•Find it fascinating and enriching to interact with people

•Easy way to keep in touch with everyone

•Share photos

•Share silly humour and a laugh

•Promote causes they believe in

•Make new friends

•Join specific groups for interests and discussions

•It is borderless, and genders and ages mix so freely

So, next time your company is targeting an older customer, consider a Facebook Fan page! You’ll be surprised at who joins (or not!).

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 Posted by Jennifer Taylor at 10:10 am
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