“The man who stops advertising to save money is like the man who stops the clock to save time”
Studies show time and time again that your potential customers or clients need to hear/see your message at least SEVEN times before they make a decision to buy. Consistently sending prospects to your e-newsletter will help build trust and brand awareness so that you can be the person/company who comes to mind when they need your product or service.
e-newsletters or e-zines should have a similar look and feel to your website as they are simply an extension of your online presence.
Create a compelling, truthful e-newsletter and send it once or twice a month on the same day and time…and watch your BUSINESS GROW in Penticton or throughout the Okanagan…and beyond!
email2friend
It’s as basic as this…without an online presence, your business will likely be seen as non-existent. With the exception of very few, consumers turn to the internet for just about everything…including RESEARCHING your business before they pick up the phone or head out the door! Can’t afford a website? Hmmm… my only answer here is you cannot afford NOT to have a website. Your business is literally being passed by thousands of potential customers. The fact that I am even writing about this is scary but believe it or not as recently as a month ago someone said, and I quote “oh, I just don’t think it really matters that much…my business is word of mouth”. This guy is a chiropractor! Think about how many potential patients google “chiropractor” in their towns before making the call. We want to find out what type he specializes in, his hours, payment plans, location, who he is affiliated with, and so on. Even a simple website with answers to these questions puts our Doc in the game and immediately establishes credibility and accessibility. So…at the very least, consider a website as today’s business card. You just need one, whether you like it or not!